ERCMPU, under the brand name milma, is marketing safe and secure Milk and Milk products like Ghee, Butter, Ice cream, Paneer, Yogurt, Curd, Sambharam, Kattimoru, Flavored Milk, Peda etc. ERCMPU has started the production of bakery and confectionary items like Pudding Cake, Milk bread, Milk bun, Rusk and Cupcake from our own production unit. Union is also marketing different varieties of Payasam mixes, Chocolates, Fruit juice, Ghee biscuits Drinking water etc., in the districts of Ernakulam, Thrissur, Kottayam and Idukki. The current liquid milk sale of the Union is around 4.3 Lakh LPD. The distribution has been organized to the customers of rural, urban and semi-urban areas through a network of more than 11500 sales outlets under different Dairies. Union is operating more than 200 milk distribution routes two times per day to satisfy the demand of milk and products to our valuable customers. The Union has increased its liquid milk sales considerably during last four years drastically.
ERCMPU’s present overall market share is about 39% and in the Cochin Metro it is as high as 56%. The Union is able to hold the price line of milk in the market just because of the commanding share it has in the existing market. Consequent upon capacity augmentation, ERCMPU is expected to get a commanding share of curd market too.In its endeavour to uphold the commitment of ensuring public health by providing safe and secure milk and milk products to the general public, ERCMPU had initiated distinguished marketing ventures like the following